Binary Consultants

Welcome to the home (page) of Binary Consultants. We specialise in providing Microsoft Dynamics AX projects and services to clients in the United Kingdom and further afield.

Binary Basics

Implementing Dynamics AX as a customer back in 2003 introduced me to the phenomenal potential for positive change a well implemented AX project could have for a business. I wanted to create a company in the Microsoft Dynamics AX world to deliver the kind of exciting and transformational projects that the AX platform enables. Accordingly I set up Binary with the idea of bringing together a team of the best of my peers to deliver outstanding projects to clients. The whole Binary team are invested in our business and are committed to delivering outstanding work in short time scales.

Today, Binary only deliver Microsoft Dynamics AX and complementary products. We recognise other brands of ERP are available, but we passionately believe that AX is the right software for the customers we want to succeed with. As technical visionaries we deliver world class software bringing significant competitive advantage to customers who want to lead their markets. There are plenty of other options out there for those who want an out-of-the-box solution, but if you want better than that, please challenge us with your requirements.

I believe we may be unique in that all of our customers are referenceable and we have never lost a customer to a competitor.

Binary are as selective in our customers and partners as we are in our staff. We believe that engaging passionately with ambitious clients allows us to leverage the best of our skills and the full potential of Dynamics AX to deliver excellent results.

Binary Consultants was founded in 2009 and have steadily grown adding key staff members and customers to our portfolio without ever failing in a project. You will notice that we are very proud of our work and will certainly go the extra mile with our customers and partners to continue to maintain the highest possible level of achievement.

Although we are a small team, Binary work all over the world on projects and deliver a large percentage of our work into the United States due to our special relationships and deeply differentiated skill set and approach.

Binary offer a free Try Before You Buy program. If you have a project which you might like our skills on, we are always happy to send a technical lead (not a salesperson) to come and discuss your requirements.

Andrew Birch

Solution Architect and CEO

Some say that he once talked for 5 days straight without pausing for breath, and that his house is made entirely from whiteboards.

Simon Buxton

Technical Architect

Some say he once drank a coffee so strong that he hasn't slept since, and that his DNA is written in X++.

Josh Townson

Information Architect

Some say that he has counted to inifity, twice; and that he thinks crayons are a nutritious snack.

what we do

Full Lifecycle (End to End) AX Implementations

Much of our work is the traditional deployment of Microsoft Dynamics AX. We aim to provide complementary services including infrastructure design and Azure hosting to give those customers who prefer it a one stop shop.

Process & Discrete Manufacturing

With particular exposure to Animal Feed and Food and Beverage clients, Binary have depth of experience in these areas and offer 24 x 7 support when required. Working in these environments our experience of Unit of Measure conversions, Product Lifecycle Management integration, Real Time systems interfacing, Catchweight, Transportation Planning and Quality Management, for example, help us to envision and provide great solutions for our clients.

Design to Delivery (Project) Customers

Design to Delivery projects introduce particularly interesting requirements and integrations which Binary have become very adept at. Integration with visual design software, creating Bills of Materials and full time and materials estimates for project estimation and financial tracking are part of what we can provide for our clients. These are typically extended to field management software via our Apps.

Projects with unique characteristics

More than anything our Elite team like challenging projects that are a bit different to the norm. Here we can engage our full skill-set and create those systems that we are most proud to be a part of. Binary's no nonsense approach optimizes design and documentation time and focuses on iterative prototyping to simplify and speed up the development cycle. Combined with an Agile approach to managing the design and development phases, we deliver results with premium outcomes for clients, especially welcomed by those who have suffered from stifling formality and mediocrity.

Report and Analytical Development

Leveraging the Microsoft suite to provide elegant reports and meaningful information is often overlooked on projects and an area Binary have specialised in. We work for our own full lifecycle customers as well as through other partners and directly to clients. Binary also developed the reporting and branding framework now adopted as part of Microsoft Dynamics AX's latest release.

App Development for Dynamics AX

Development of Apps allows us to provide AX interaction via a wide range of devices with extremely simple user interfaces. We also use this as a focus for delivering AX features when working remotely from the servers when no Internet connection is available.

A few of our clients

Binary support a number of clients, primarily in the US and the UK, both directly and via trusted partners. The following sections highlight some of our customers' businesses and the services and support Binary provide to them.

In addition, we are extremely proud to maintain an active working relationship with Microsoft through the R&D and Solution Architects teams most recently by delivering one of the first successful AX7 TAP (Technological Adoption Program) deployments and by developing the modern report designs and branding framework now found in AX7.

I'Anson Brothers

Our very first customer and one for whom we have completed many successful projects. I'Anson's are an independent manufacturer of premium animal feeds and ingredients. Trading for over 110 years, the firm has always placed enormous value on innovation and has a history of investment in new technologies. This has seen their single site, family owned firm develop patented products exported to over 35 counties; gain international recognition, winning awards for their use of technology from Microsoft and most recently as recipients of the Queens award for Enterprise in the category of Innovation.

Microsoft technology, and Dynamics AX in particular, are at the heart of I'Anson's business and Binary is proud to be the sole partner who design, develop, deploy and support the AX platform and associated products including custom developed mobile applications and real-time integrations to process control systems.

I'Anson Bros logo

TUI Travel (Specialist Holidays Group)

Specialist Holidays Group (SHG) is a group of companies within TUI Group, the worlds largest integrated travel provider. SHG contains hundreds of companies, business units and brands that cater to travelers seeking more specialist and bespoke trips. Including internationally recognised brands such as Sunsail, The Moorings, Crystal Ski, Oz Travel and Hayes & Jarvis to name but a few.

As our largest customer and one we won (as is so often the case) with a small engagement. In TUI's case this was literally a "wet weekends work" replacing a global partners quote for over 30 days of services with just 4 days of our own time in our first contact. Since 2011 we have acted as sole partner providing support, development and consulting services which has seen Tui expand the use of AX from less than 12 companies to over 140 across more than 40 countries.

TUI Travel logo

Rowan International

Many years ago, Rowan International were one of the founding members of a movement which created what is now know as the FMCG (Fast Moving Consumer Goods) Discount Channel. What started as a supply to a relatively small number of specialist stores is now recognised as one of the fastest growing retail channels in today's challenging high street market. Rowan's role as worldwide distributor in this market is critical in connecting major global brands with the numerous high street discount chains now prevalent across Europe.

Going live on January the 1st 2015 after only 8 months with Binary, Rowan was a customer who for over a decade had worked with a number of AX partners first to support and develop Dynamics AX (Axapta) 3.0 and later to re-implement the solution in AX 2012. After a few false starts with other partners, Binary finally re-started the project from scratch in May 2014 which successfully went live 8 months later. Not only did the solution build on and improve the foundation of their v3.0 system but it also saw the development and deployment of brand new functionality aimed specifically at improving the buying and selling operations at the heart of Rowans business. The project also included one of the first deployments of the Advanced Warehousing and Transport Management (WAX & TRAX) that Microsoft included in the R3 release of AX 2012 in May 2014.

Rowan International logo


Formerly a part of British Gas and National Grid, Fulcrum, now a publicly floated company, is the UK's leading provider of Gas Connections for residential and business properties. The unparalleled experience and long history make them the natural choice for some of the most complex, demanding and high-profile infrastructure jobs, including the gas supply for the Olympic Torch at London 2012!

The transition from nationalised service to public company presented Fulcrum with many issues including structural, organizational, cultural and technological. Binary were a key component in a multi company consortium that was tasked with delivering a radical change in systems to support a new operating model that would enable the change and transition Fulcrum desperately needed. Supplying both the solution and technical architects for the project as well as all the development, reporting and MI services, Binary delivered an AX 2012 implementation that started just one month after its official release and went live in its first phase just 9 months later.

Fulcrum logo

Get in touch

Binary welcome discussing your AX project. Initial discussions are without obligation and it might seem a little conceited, but we would hope to be able to provide some value to a prospective client even during our pre-sales engagement. Even where we are not the right partner for you, we can probably provide help working with your own partner, finding somebody new or acting in an oversight capacity helping you and your partner(s) achieve a best case outcome.

In the first instance, why not drop an email to Andrew and we will reply by return and see if we can be of assistance. Thank you for your interest in Binary Consultants.

  • Address

    copthall bridge house, station bridge
    harrogate, HG1 1SP, UK
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  • Phone

    +44 (0) 1423 223 511